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Jeremy Adams
Nike is known for having memorable ads in recent years, featuring several athletes. About a month ago Nike released their "Snow Day" commercial previewing their new line of winter athletic apparel. The ad features many athletes from various sports including; Rob Gronkowski, AJ Green, Sydney Leroux, Marcus Mariota, Paul George, Draymond Green, Carli Lloyd and many others. This is fun way to show off Nike's new gear and let everyone see it in action. Who doesn't love snow days? Check it out for yourself down below! Thanks for reading! Jeremy Adams
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The University of Oregon is one of the better known schools in college football due to their recent success these past few years. Oregon is also know for their huge partnership with Nike and Alumni Phil Knight, who is the co-founder and chairman of Nike. With Oregon being such a big high profile school, they have many partnerships to make broadcasts and upgrades to the stadium possible. The Oregon Ducks football team is like a walking billboard for Nike just because they have a new uniform for every single game. They are always the first school to have everything new from Nike. This video shows you a behind the scenes look at how marketing is used in a college sports segment and how it all is incorporated into a sporting event like college football. This type of career is why I wanted to major in marketing, so I hope you find this video as interesting and enjoyable as I did. Thanks for reading! Jeremy Adams If you are familiar with Minor League Baseball, you know they try to pull out all of the stops to bring fans to their games. Minor League teams are known for their crazy promotions for games. Recently I read an article talking about the twelve craziest promotions by Minor League teams and some of them just cracked me up. Some of them were so weird and funny that I decided I wanted to share them with you guys. 12. In 2007, the New Britain Rock Cats, held a speed dating night in the stadium. Fans who participated in this event would exchange seats every inning and document their encounters on their scorecards. These scorecards were then sent to a dating company to set up potential second dates. 11. The Altoona Curve host an "Awful Night' every once in awhile at the park. The purpose of the "Awful Night' is to give fans a terrible ball game experience. The announcers will constantly read the players names wrong and play terrible music over the loudspeakers. They encourage fans to wear awful clothes to the game and the fans are handed sporks at the gate instead of typical promotional items. 10. In 2002, the Nashua Pride hosted a "Who Wants to be a Turkish Millionaire" night. At the game fans would play a version of the hit "Who Wants to be a Millionaire" game show. The winner was awarded one million Turkish Lira, which is significantly less than $1 million USD. 9. In 2007, the Hudson Valley Renegades hosted a "Toilet Seat Cushion Night." The first 3,000 fans to enter the park received toilet seats. 8. The Lowell Spinners once hosted a night where political correctness was taken to the extremes. Errors during the game weren't put on specific players and the positions like the first baseman were referred to as the "first-base person." 7. In 2009, the Dunedin Blue Jays held an "Office Space Night." The night was based on the great 1999 movie Office Space. Fans could participate in movie trivia questions for a chance to smash a printer with a baseball bat. They also held a "flair" contest with a 15 piece minimum and fans also received a discount for say the word "Stapler" at the box office. 6. The Fort Myers Miracles once hosted a "Mike Tyson Ear Night." Fans were given plastic ears at the gate to represent the infamous biting of Evander Holyfield's ear during a fight with Mike Tyson. 5. In 2004, the St. Paul Saints auctioned off a chance to step into the batter's box during a game and take an at bat on eBay. The winning bid for the at bat chance was $5,601 by a 35 year old fan named Marc Turndorf. 4. In 2002, the Charleston RiverDogs hosted a "Nobody Night." Fans were purposely locked out of the stadium until the fifth inning of the game which resulted in the official attendance being zero. 3. In 2003, the Fort Myers Miracle hosted a "George Constanza Night." The idea came from a 'Seinfeld' episode where Constanza did everything opposite for one day. So the Miracle wore their road uniforms at home, ran the scoreboard from the ninth inning to the first, payed customers to park cars in the lots, switched the men's and women's restrooms, and had players ask fans for autographs. 2. In 2003, the Charleston RiverDogs hosted a "Silent Night." The goal was to have all talking and cheering banned from the park until the fifth inning. Librarians replaced ushers and golf marshals were on hand to hold quiet please signs. Fans brought signs to cheer and boo and even signs to signal beer vendors. 1. The Fullerton Flyers once held a "Juice Box Night." They gave away juice boxes to fans at the gates every time Jose Canseco came to town as a member of the Long Beach Armada. You can read more on these events at foxsports.com. Thanks for reading! Jeremy Adams One of my favorite ad campaigns growing up was the Terry Tate Reebok commercials that first aired during the Super Bowl back in 2003. Reebok used comedy in their ads at a time where it was uncommon and it really stuck. The commercials came out two years before YouTube was even created but has over 15 million views currently. The commercials were so successful that there is a whole series of commercials that followed the original Super Bowl commercial. Below is the commercial that started it all, enjoy! Thanks for reading! Jeremy Adams Email marketing campaigns are a huge asset in today's online marketing world. They allow you to reach potential clients on a more personal level. Emails are such an essential tool in marketing that you have to make sure you are doing it right. Here are five quick tips you can follow to make sure your email campaign is ready to reach your intended target audience. 1. Make subscribing easy 2. Create mobile-friendly versions 3. Send test emails 4. Include social media links 5. Maintain a regular schedule For more details on how to correctly implement these tips you can visit huffingtonpost.com. Thanks for reading! Jeremy Adams Sports fans today are easier to connect with than ever before. Using social media sites such as Facebook have allowed marketers to reach out to their target audience like never before. By using Facebook, fans can feel more involved with their favorite teams. These five tips will allow you to successfully market to sports fans on Facebook. 1. Invite everyone to the game. It's a fact, not every fan can make it to every game ... or even one. As the Facebook marketer, you need to be sure that those who are left at home still "feel" like they're in the crowd. 2. Initiate a Round-The-Clock, Full Court Press. Fans are fans 24/7, they don't let up just because their favorite team isn't playing at that moment. With that in mind, be sure to post content before, during and after a game or event. 3. Offer exclusive content. Don't just bombard fans with ticket deals, they're there to learn more about the team and establish a deeper connection with the sport, team, athletes or event. Keep content special, these fans are opting in to your messaging and be sure to interact with them and answer questions. 4. Get players involved. Every sports fan has a favorite player, and it's a dream come true for them to be able to interact with that player. 5. Have a game plan and play to win. Just like sports teams, you can't win without a strategy. Be sure posts are timely, relevant and have a purpose. To read more on these five tips and see examples of these tips, you can visit mashable.com. Thanks for reading! Jeremy Adams This weekend I was looking around at various sports marketing videos and came across thsi old but great video! This personalized sports marketing video was produced by DME Studios for the Orlando Magic's "Be Renewed" 2011 campaign for season ticketholders. This video is from the point of view of the audience and is personalized for "Steven Sample", however viewers saw their own first name appear when they viewed this on their personalized website. The entire campaign focused around the importance of the season ticketholder renewing for 2011 and was written and produced by DME Studios. So check it out for yourself down below! Thanks for reading! Jeremy Adams So much of today's marketing is done online and through social media sites. Since the presence of online media is so huge in marketing, your web content must be borderline perfect to get its message across. To make sure you successfully market to your target audience online, you must avoid these 7 deadly sins of poor web content experiences. 1.Audiences are looked at as consumers. 2. Emphasis is placed on interruption. 3. CTAs are buried or nonexistent. 4. Mobile is treated as a size. 5. Experiences don't evolve. 6. Brands think journeys always lead to conversation and repeat readership. 7. Personalization is an afterthought. For more information about these 7 sins, you can go check it out at skyword.com! Thanks for reading! Jeremy Adams
Sports marketing has changed a lot over the past few years and has become more reliant on the use of social media. Fans nowadays are heavily involved on social media and mobile apps for sports teams. I recently read a great article at Business2Community.com. The author discussed three new strategies that can engage fans with new content in sports marketing. The first strategy is to create content that is shareable such as video highlights, info-graphics or animations. Sports fans love to share content, it's a way they can show pride in their team. I myself like to share highlights and info-graphics about my favorite teams because I want others to see the cool aspects of my favorite teams. The second strategy is to engage sports fans on their mobile devices. Everyday sports fans check their mobile devices for score updates, highlights and to even watch live games. There are about 3.65 billion unique mobile users around the world and 60% percent of those mobile and tablet owners look at sports related content at least once a day. I use my iPhone to check scores and breaking news of all my teams at least once a day also. Sports teams can reach out to fans by using mobile friendly content such as Bleacher Report for example. The third strategy is engage with fans on social media. Many sports marketers believe in social media because it allows you to reach the fans first. Most fans check for updates and scores on their teams on social media sites. I've seen first hand at sporting events where the teams will try to engage fans with live feeds on Twitter or Instagram. The team will display their tweet or Instagram post on the jumbo tron by getting the fans to use a team specific hashtag. Social Media allows teams to connect with the fans like never before. By using these strategies you can successfully reach out to fans and help build a brand over social media. Sports fans are extremely loyal to their teams so they are more than willing to follow or share anything related to their teams. Thanks for reading! Jeremy Adams |
AuthorMy name is Jeremy Adams. I am currently pursuing a marketing management degree at Arkansas State University and intend to graduate in December of 2015. Archives
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